Dimensions and outcomes of B2B relational exchange: A meta‐analysis
RK Rajamma, MA Zolfagharian… - Journal of Business & …, 2011 - emerald.com
Purpose–The primary purpose of the present paper is to critically evaluate the extant
literature on relational exchange, a fundamental driver of buyer‐seller relationship …
literature on relational exchange, a fundamental driver of buyer‐seller relationship …
Perceptual and objective performance measures: An empirical analysis of the difference and its impact
KL Ailawadi, R Dant, D Grewal - Tuck School of Business at …, 2003 - papers.ssrn.com
This paper quantifies the extent of bias that occurs in the estimated relationship of
performance with other marketing variables when perceptions of both are obtained from the …
performance with other marketing variables when perceptions of both are obtained from the …
[PDF][PDF] On the nomological relations of culture and market orientation: the case of the German and South African automotive industries
T Gress - 2009 - open.uct.ac.za
Dissertation Tobias Gress June 2009 Page 1 The copyright of this thesis vests in the author. No
quotation from it or information derived from it is to be published without full acknowledgement …
quotation from it or information derived from it is to be published without full acknowledgement …