Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits
to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable …

Corporate finance deals with the financing and investment decisions set by the corporations'
management in order to maximize the value of the shareholders' wealth. However, due to …

Businesses in the past few years have paid more and more attention to brand awareness.
More and more branded hotels have launched sub-brands so as to access a new market …

Purpose Consumer perception of corporate brand equity has primarily focused on product
brand dimensions, neglecting considerations at the firm analysis level. Assessing corporate …

The COVID-19 pandemic has influenced the activities carried out in several fields, including
dentistry, to a high extent. The purpose of this paper is to determine the respondents' …

The growth of the luxury market has been phenomenal in recent years, especially in the
emerging markets such as India. The objective of the study is to focus luxury value aspects …

This study aims to evaluate the impact of good brand risk management (BRM) on the brand
security of enterprises in the food and beverages (F&B) manufacturing and processing …

Social media provides a convenient platform for brand marketing of enterprises, and lays a
foundation for enterprises to enhance brand image and good consumption conversion rate …

Personal branding on Instagram is becoming increasingly relevant in the context of political
campaigns. The adoption of political branding concept provides candidates with the …

Utvecklingen av marknadsföringsstrategier inom mode över tid visar att dagens
konsumenter önskar ett ökat engagemang från varumärken, samt en mer fördjupad …