Purpose This article presents an exploratory, narrative review on job ads research. It aims to
explore the key features of job ads that have been investigated in previous researches; the …

Purpose Grounded in the concept of signaling theory and instrumental-symbolic framework,
the purpose of this paper is to develop a model to examine the impact of print job …

The financial service sector involves high-risk and uncertain elements that make financial
decision-making challenging; thus, information sources act as facilitators. The present study …

This study explores the role of advertising strategies (informational versus transformational)
in consumers' purchase intentions related to mutual funds. Moreover, this study investigates …

This paper examines how Antarctica has been depicted in recruitment material, and
compares the expectations set up in the advertising imagery with the reality of expeditioners' …

This study aims at examining the effects of expert endorsement, corporate image and
investment knowledge on individuals' perceived risk in mutual fund advertising. Based on …

In job advertisements, companies present claims about their organizational identity. My
study explores how employers use multimodality in visuals and verbal text to construct …

Social media advertising and especially text-based online platforms have been studied for
decades. Still, the investigation of the most effective mix of key design elements in Instagram …

Recruitment advertisements published in technical and professional communication (TPC)
conference programs and proceedings offer a snapshot of the messages that these …

Purpose The purpose of this paper is to assess the nature of intervention of job seeker's
perception of organizational attraction and attitude toward ad and organization in the …