Interest in the application of phygital marketing to retail commerce has increased in recent
years. Implicit in this excitement is the notion that physical experiences provide unique value …

Purpose–The purpose of this study is to gain a better conceptualization and measurement of
smart shopping. The specific objectives are to: investigate consumers' perceptions of the …

Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

As organizations operate across greater distances, scholars are increasingly interested in
the work of geographically dispersed teams and the technologies that they use to …

Households incur transaction costs when choosing among off-line stores for grocery
purchases. They may incur additional transaction costs when buying groceries online versus …

This paper attempts to contribute to a more thorough understanding of the on-site (in vivo)
evaluation of retail agglomerations once shoppers have already made their destination …

Current approaches to retail productivity measurement have long been controversial
because of difficulties in identifying the level of retail services. Data Envelopment Analysis …

The decline of shopping streets and the rise of shopping malls have been major trends in
European retailing for decades. So far, research has failed to investigate this shift of …

As the competition in domestic markets increases, multinational retailers are expanding
globally. Multinational discounters such as Wal‐Mart and Carrefour have been vying against …

This research presents two studies, in a lab (eye-tracking) and in a natural context, that
highlight the effects of interacting with an animated conversational agents (ACA) on the …