Social media as a platform in academic library marketing: A comparative study

WWH Cheng, ETH Lam, DKW Chiu - The Journal of Academic Librarianship, 2020 - Elsevier
Social media like Facebook have become popular tools for different organizations like
libraries in marketing practice. To build relationships with library users, libraries hope social …

[PDF][PDF] Proliferation of social media during the COVID-19 pandemic: a statistical enquiry

K Gupta, MH DSilva - J Xi'an Univ Archit Technol, 2020 - researchgate.net
The usage of social media has phenomenally increased during the COVID-19 Pandemic.
People have increased the use of social media for a variety of reasons ranging from …

Are they even following us? Using market research data to understand students' social media preferences

MA Polger, D Sich - Library Management, 2019 - emerald.com
Purpose The purpose of this paper is the exploration of students' preferred social media
(SM) tools for receiving information about their academic library. The authors administered a …

[PDF][PDF] Estado del arte del uso de redes sociales en bibliotecas de América del Norte y China

H Chumpitaz, J Lucero - 2020 - cybertesis.unmsm.edu.pe
El trabajo de investigación presenta el estado del arte del uso de las redes sociales en
bibliotecas de América del Norte y China, el cual tiene por objetivos identificar los tipos de …