Factors affecting the use of smart mobile examination platforms by universities' postgraduate students during the COVID-19 pandemic: An empirical study
Recent years have seen an increasingly widespread use of online learning technologies.
This has prompted universities to make huge investments in technology to augment their …
This has prompted universities to make huge investments in technology to augment their …
Using social media for learning in high schools: A systematic literature review.
In the last decade, learning from computer-supported collaborative technologies has been
combined with social media (SM) and this has gotten a lot of attention. Also, there is a …
combined with social media (SM) and this has gotten a lot of attention. Also, there is a …
Factors affecting the social networks acceptance: an empirical study using PLS-SEM approach
M Alshurideh, SA Salloum, B Al Kurdi… - Proceedings of the 2019 …, 2019 - dl.acm.org
There is an increase in the number of studies being carried out on the acceptance of social
media applications. Nonetheless, the identification of the factors affecting its acceptance in …
media applications. Nonetheless, the identification of the factors affecting its acceptance in …
Social media marketing for student recruitment: an algorithmically sequenced literature review
The extant literature on the use of social media marketing for recruiting higher education
students has an unstructured nature. To address this gap, this paper introduces a novel …
students has an unstructured nature. To address this gap, this paper introduces a novel …
Institutional uses of Twitter in US higher education
R Kimmons, G Veletsianos, S Woodward - Innovative higher education, 2017 - Springer
This study employed data mining and quantitative methods to collect and analyze the
available histories of primary Twitter accounts of institutions of higher education in the US …
available histories of primary Twitter accounts of institutions of higher education in the US …
The university brand and social media: Using data analytics to assess brand authenticity
Recent economic pressures have demanded higher education institutions respond with
strong, authentic brand promises. This mixed method multi-case study explored the …
strong, authentic brand promises. This mixed method multi-case study explored the …
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook
FM Brech, U Messer, BA Vander Schee… - Journal of marketing …, 2017 - Taylor & Francis
Although many universities use social media to interact with stakeholders, little is known
about the underlying mechanisms. Drawing on theories of self-presentation and community …
about the underlying mechanisms. Drawing on theories of self-presentation and community …
Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey
M Pinar, T Girard, C Basfirinci - International Journal of Educational …, 2020 - emerald.com
Purpose In response to global competitive challenges, universities recently started
developing better strategies for branding. Branding has been used as a differentiation …
developing better strategies for branding. Branding has been used as a differentiation …
Twitter as a learning community in higher education
Considering the potential and popularity of social media it is important to inquire into its use
in learning. In this study the implementation of the activity carried out in Twitter with higher …
in learning. In this study the implementation of the activity carried out in Twitter with higher …
The King Abdulaziz University (KAU) pandemic framework: a methodological approach to leverage social media for the sustainable management of higher education …
AO AI-Youbi, A Al-Hayani, HJ Bardesi, M Basheri… - Sustainability, 2020 - mdpi.com
The recent pandemic has raised significant challenges worldwide. In higher education, the
necessity to adopt efficient strategies to sustain education during the crisis is mobilizing …
necessity to adopt efficient strategies to sustain education during the crisis is mobilizing …