Recent years have seen an increasingly widespread use of online learning technologies.
This has prompted universities to make huge investments in technology to augment their …

In the last decade, learning from computer-supported collaborative technologies has been
combined with social media (SM) and this has gotten a lot of attention. Also, there is a …

There is an increase in the number of studies being carried out on the acceptance of social
media applications. Nonetheless, the identification of the factors affecting its acceptance in …

The extant literature on the use of social media marketing for recruiting higher education
students has an unstructured nature. To address this gap, this paper introduces a novel …

This study employed data mining and quantitative methods to collect and analyze the
available histories of primary Twitter accounts of institutions of higher education in the US …

Recent economic pressures have demanded higher education institutions respond with
strong, authentic brand promises. This mixed method multi-case study explored the …

Although many universities use social media to interact with stakeholders, little is known
about the underlying mechanisms. Drawing on theories of self-presentation and community …

Purpose In response to global competitive challenges, universities recently started
developing better strategies for branding. Branding has been used as a differentiation …

Considering the potential and popularity of social media it is important to inquire into its use
in learning. In this study the implementation of the activity carried out in Twitter with higher …

The recent pandemic has raised significant challenges worldwide. In higher education, the
necessity to adopt efficient strategies to sustain education during the crisis is mobilizing …