This special issue compiles a set of cutting-edge articles that use eye tracking methodology
to address unresolved problems in Attention Based Marketing (ABM). Understanding …

This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

The retrieval of past instances stored in memory can guide inferential choices and
judgments. Yet, little process-level evidence exists that would allow a similar conclusion for …

Cross-border electronic-commerce (CBEC) is growing. However, due to differences in
culture, habits, history and language among other factors, consumers in different regions …

Memory plays a major but underexplored role in judgment and decision making (JDM).
Studying eye movements—especially how people look at empty spatial locations when …

Objetivo: Este estudo analisa, por meio de uma revisão sistemática da literatura, quais as
principais abordagens utilizadas em pesquisas sobre comportamento do consumidor que …