Contributions to attention based marketing: Foundations, insights, and challenges

JL Orquin, M Wedel - Journal of Business Research, 2020 - Elsevier
This special issue compiles a set of cutting-edge articles that use eye tracking methodology
to address unresolved problems in Attention Based Marketing (ABM). Understanding …

EYE-TRACKING AS A PHYSIOLOGICAL CORRELATE OF CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW.

MH Neves Pereira… - REMark: Revista …, 2024 - search.ebscohost.com
This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

Eye movements as a tool to investigate exemplar retrieval in judgments

A Rosner, F Brändli, B von Helversen - Judgment and Decision …, 2024 - cambridge.org
The retrieval of past instances stored in memory can guide inferential choices and
judgments. Yet, little process-level evidence exists that would allow a similar conclusion for …

A cross-continent analysis of the invariance of product information in cross-border electronic commerce

W Zhu, J Mou, JF Cohen - Journal of Global Information …, 2021 - igi-global.com
Cross-border electronic-commerce (CBEC) is growing. However, due to differences in
culture, habits, history and language among other factors, consumers in different regions …

When the eyes have it and when not: How multiple sources of activation combine to guide eye movements during multiattribute decision making.

A Rosner, M Schaffner… - Journal of Experimental …, 2022 - psycnet.apa.org
Memory plays a major but underexplored role in judgment and decision making (JDM).
Studying eye movements—especially how people look at empty spatial locations when …

Eye-Tracking como correlato fisiológico do comportamento do consumidor:: uma revisão sistemática da literatura

MHN Pereira, FLNB de Melo… - ReMark-Revista …, 2024 - uninove.emnuvens.com.br
Objetivo: Este estudo analisa, por meio de uma revisão sistemática da literatura, quais as
principais abordagens utilizadas em pesquisas sobre comportamento do consumidor que …