Rebranding and Country-of-Origin effect
N Wojciechowska - Country-of-Origin Effect in International …, 2023 - taylorfrancis.com
The growing significance of intangible assets, including brands, has been more evident in
recent years. With brands existing in an ever-rising complexity and diversity of businesses …
recent years. With brands existing in an ever-rising complexity and diversity of businesses …
Gestão de branding em uma instituição de ensino superior: análise da marca Unilab
ALS Alves - 2024 - repositorio.unilab.edu.br
O estudo aborda a aplicação do branding em universidades públicas federais brasileiras,
com foco no caso da UNILAB. O branding é essencialmente um processo estratégico …
com foco no caso da UNILAB. O branding é essencialmente um processo estratégico …
[PDF][PDF] Corporate Rebranding in The Banking Industry in The Shadow of Unfair Terms in Swiss Franc Loans: The Case Study of Mbank SA
NK WOJCIECHOWSKA - researchgate.net
Purpose: The aim of this paper is to analyze the motives, strategy, process and results of
corporate rebranding of a company representing banking industry in a view of a few years' …
corporate rebranding of a company representing banking industry in a view of a few years' …