The sustainable growth of the tourism industry is attributed to the involvement of tourists in
the process of value co-creation. This research aims to systematically review the existing …

The aim of the study is to examine the role of virtual reality authentic experience on affective
responses (enjoyment, emotional involvement, and a flow state) towards visit intention in …

Purpose This study aims to explore how the local tour guides (LTGs) operate through the
sharing economy platform. This study explores how LTGs have responded to the COVID-19 …

Legitimacy is a fundamental dimension of co-creation as it determines the desirability,
suitability, and appropriateness of individuals or organisations in any community. This …

Purpose This study aims to explore the underlying mechanism of human–pet interaction in
pet tourism affecting tourism experiences and daily lives of tourists. The research …

Purpose In this study the authors examined the impact of employees' collaborative
behaviours with colleagues and customers (ie employee–employee collaboration and …

Service robots have been widely utilised in service encounters to deliver human services.
However, it is unclear whether co-creation with service robots increases or decreases …

Live streaming has been increasingly integrated into e-commerce platforms to sell tourism
offerings, yet its value-adding mechanism for enhancing customer shopping experiences …

The study examines the effects of the importance of social media (SM) sharing and the
knowledge-sharing facilitators on the tourists' tendency to share their actual experiences on …

Purpose The study investigated the impact of perceived corporate social responsibility
(CSR) on employees' turnover intention in professional team sports organizations, focusing …