Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …

Measuring and understanding brand image is crucial for both branding research and
practice. Empirical studies focusing on brand image reveal a large number of techniques for …

The Internet spreads tourism information around the world and specifically travel blogs
function as an online version of word-of-mouth (eWOM). This research explored the role of …

This paper analyzes the image of Israel, a country subject to continuous conflicts, and the
effect of a political event on its image. A measurement model is examined before and after a …

Purpose–Extensive research has shown that country‐of‐origin (COO) information
significantly affects product evaluations and buying behavior. Yet recently, a competing …

The term soft power refers to the ability to shape preferences of others and getting them to
do what you want through attraction without the use of payments or of military force. The …

Purpose–The purpose of this paper is to investigate the moderating effect of trusting beliefs
about a store on country‐of‐origin (COO) effects. The paper suggests that three trusting …

This study attempts to investigate the dynamic impact of a natural disaster on tourism
destination image. The data analysis through a case study of Japan confirmed three …

Research question: While the literature on sponsorship of sport has gained interest among
scholars in diverse fields such as management, marketing, and psychology in recent years …

Contemporarily, the hosting of mega-sport-events (MSEs) is one of several strategies used
by cities and governments to bring about improvements in a place's image and recognition …