Although research on export barriers spans five decades, no single prior study has
systematically reviewed findings in this field. This study enriches the discourse on …

Considerable attention has been paid to the determinants of export performance. However,
despite this research effort in identifying and examining the influence of such determinants …

This study presents a retrospective on Journal of International Marketing using bibliometrics.
The study finds that the journal's run has been characterized by continuous growth in …

To strengthen the theoretical foundations of international marketing (IM), the authors
propose a framework for conceptualizing the complexity of the context that frames …

Mit großer Freude präsentieren wir Ihnen die 3., vollständig überarbeitete Auflage des
Lehrbuches „Identitätsbasierte Markenführung “. Nach dem Erscheinen der 1. Auflage im …

The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

International marketing's commitment to a technical and universalizing approach to solving
managerial problems has meant that researchers have adopted an ethnocentric approach to …

This study examines the underlying forces that shape the international marketing (IM) field
using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster …

Purpose The main objective of this study is to evolve the basis of beneficial impact
assessment of international marketing strategy (IMS) for emerging market multinationals by …

As emerging markets gain significance in the global economy, understanding the middle-
class customers within these dynamic economies becomes even more critical for …