The influence of fashion involvement, shopping lifestyle, sales promotion on impulse buying on users of shopee
D Padmasari, W Widyastuti - Jurnal Ilmu Manajemen, 2022 - journal.unesa.ac.id
Health products are no longer the most sought after product but a well-known fashion
product in e-commerce. This study discusses the involvement of fashion, shopping lifestyle …
product in e-commerce. This study discusses the involvement of fashion, shopping lifestyle …
Pengaruh Gratis Ongkir, Flash Sale, Dan Cashback Atas Pembelian Impulsif Yang Dimediasi Emosi Positif
DA Wulandari, P Edastama - Jurnal Mahasiswa Manajemen …, 2022 - jurnaluniv45sby.ac.id
Tujuan dari penelitian ini adalah untuk mengetahui dan memahami hal yang dapat
mendorong melakukan pembelian impulsif dipengaruhi oleh promosi penjualan seperti …
mendorong melakukan pembelian impulsif dipengaruhi oleh promosi penjualan seperti …
The influence of brand image, shopping lifestyle, and fashion involvement to the impulse buying
RAM Febrianti, M Tambalean, G Pandhami - Rigeo, 2021 - rigeo.org
Nowadays the development of fashion business shows a significant growth. Besides the
trend of millennial generation who has consumptive behavior and modern life style and …
trend of millennial generation who has consumptive behavior and modern life style and …
Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying
Purpose The current study investigated the relationship between nostalgia, conspicuous
consumption, and impulse buying and compared gender differences in the effects of …
consumption, and impulse buying and compared gender differences in the effects of …
Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention
The study was conducted to identify the role of consumer personality in influencing fashion
consumption; the study tries to establish a relationship between personality, fashion …
consumption; the study tries to establish a relationship between personality, fashion …
Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Melalui Positive Emotion
MR Rabbani, G Wijayanto… - … Pemasaran Dan Perilaku …, 2023 - jmppk.ub.ac.id
Penelitian ini bertujuan untuk menganalisis pengaruh Hedonic Shopping Motivation dan
Shopping Lifestyle terhadap Impulse Buying melalui Positive Emotion pada konsumen H&M …
Shopping Lifestyle terhadap Impulse Buying melalui Positive Emotion pada konsumen H&M …
[PDF][PDF] Strategies For Creating Competitive Advantage Through Product Development, Design and Quality (Case Study on the ZARA Brand in Badung Regency)
PD Mahardika, W Santika - American Journal of Humanities and Social …, 2021 - ajhssr.com
This research is conducted in Badung Regency and ZARA as the research object. The
number of samples taken are 120 respondents who had bought at least once ZARA …
number of samples taken are 120 respondents who had bought at least once ZARA …
Pengaruh Emosi Positif Sebagai Variabel Lain Pada Pembelian Impulsif Di Toko Offline Produk Fashion Merek Nike
BE Mangundap, CA Wijayanti - Proceeding National Conference …, 2023 - ojs.uph.edu
This research aimed to examine and analyze the role of positive emotion as another
variable in impulsive buying behavior of Nike products, specifically in Nike retail stores in …
variable in impulsive buying behavior of Nike products, specifically in Nike retail stores in …
Pengaruh Utilitarian Value dan Emotional Value terhadap Impulsive Buying melalui Kepercayaan Konsumen pada e-Commerce di Indonesia
AS Putri, A Pinandito - Jurnal Pengembangan Teknologi Informasi …, 2023 - j-ptiik.ub.ac.id
Kemajuan teknologi dan internet berdampak signifikan pada pola konsumsi di Indonesia
melalui e-commerce. E-commerce mengalami pertumbuhan pesat dengan banyak …
melalui e-commerce. E-commerce mengalami pertumbuhan pesat dengan banyak …