Augmented reality in online retailing: a systematic review and research agenda
H Kumar - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose Augmented reality (AR) has received massive attention in online retail. Therefore,
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …
Consumer behavior with augmented reality in retail: a review and research agenda
Driven by the rapid technological development and adoption of augmented reality (AR) in
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …
retail, academic research has grown rapidly. Our purpose is to understand the reasons why …
Can augmented reality satisfy consumers' need for touch?
S Gatter, V Hüttl‐Maack… - Psychology & …, 2022 - Wiley Online Library
Consumers with a high autotelic need for touch tend to experience deprivation because they
cannot touch products while shopping online. Augmented reality (AR) in retail allows …
cannot touch products while shopping online. Augmented reality (AR) in retail allows …
[HTML][HTML] The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption
G Chekembayeva, M Garaus, O Schmidt - Journal of Retailing and …, 2023 - Elsevier
Drawing on cognitive appraisal theory as a theoretical foundation, this research examines
the sequential effects of time convenience and (anticipated) emotions on consumer …
the sequential effects of time convenience and (anticipated) emotions on consumer …
[HTML][HTML] Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …
Factors influencing acceptance of augmented reality in retail: insights from thematic analysis
KT Perannagari, S Chakrabarti - International Journal of Retail & …, 2020 - emerald.com
Purpose The purpose of this paper is to examine the impact of augmented reality (AR) on
retailing by conducting thematic analysis on variables studied in the existing literature …
retailing by conducting thematic analysis on variables studied in the existing literature …
Augmented reality in marketing: Conceptualization and systematic review
This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
Augmented reality situated visualization in decision-making
Decision-making processes and decision support systems (DSS) have been improved by a
variety of methods originated from several scientific fields, such as information science and …
variety of methods originated from several scientific fields, such as information science and …
Study on virtual experience marketing model based on augmented reality: museum marketing (example)
Y Zhu, C Wang - Computational Intelligence and Neuroscience, 2022 - Wiley Online Library
With the development of emerging digital technologies such as Augmented Reality and
Artificial Intelligence, Augmented Reality (AR) technology‐enabled experience marketing …
Artificial Intelligence, Augmented Reality (AR) technology‐enabled experience marketing …
Let me entertain you: the influence of augmented reality on purchasing intention in e-commerce
B Beurer-Züllig, A Rozumowski… - … Conference on System …, 2022 - digitalcollection.zhaw.ch
Augmented reality (AR) in e-commerce helps consumers to envision products in their
respective surroundings, so fosters customer experience. Our online experiment with 302 …
respective surroundings, so fosters customer experience. Our online experiment with 302 …