An approach to competitive product line design using conjoint data

M Kuzmanovic, M Martic - Expert Systems with Applications, 2012 - Elsevier
In today's highly competitive environment, where market oriented firms aim to maximize
profits through customer satisfaction, there is an increasing need to design a product line …

[PDF][PDF] Identification of key positioning factors in the retail sector: A conjoint analysis approach

M Kuzmanovic, B Panic… - African Journal of Business …, 2011 - academicjournals.org
In the highly competitive retail environment, the success of retail companies deeply depends
on their achieved levels of customer satisfaction. In order to create superior value and …

Unapređenje analize obavijanja podataka metodama multiatributivnog odlučivanja

MJ Popović - 2019 - search.proquest.com
Abstract Analiza obavijanja podataka (Data Envelopement Analysis-DEA) je
neparametarska tehnika bazirana na linearnom programiranju za merenje efikasnosti …

Factors Affecting Online Booking Intention and Behavior: the Case of AIRBNB

M Kuzmanović, Z Langović - Тourism in the Era of Digital …, 2018 - scidar.kg.ac.rs
In a modern environment characterized by a high level of digitization where information
technologies are available to a large number of users, the way of travel planning changes its …

[PDF][PDF] Using conjoint analysis to elicit patients' preferences for public primary care service in Serbia

M Kuzmanovic, M Vujosevic, M Martic - HealthMED, 2012 - dspace.balikesir.edu.tr
Due to the constant reforms in the field of health care services in Serbia going on in the
recent years and the attempt to raise them up to the standards of the developed European …

[PDF][PDF] Construction of efficient conjoint experimental designs using MCON procedure

M Kuzmanovic, M Martic, M Vujosevic… - International Journal of …, 2011 - Citeseer
Conjoint analysis has been a widely used method for measuring customer preferences
since 1970s. This method is based on the idea that customers' decisions depend on all …

The nonstandard algorithm for constructing efficient conjoint experimental designs

M Kuzmanović - Yugoslav Journal of Operations Research, 2008 - rfos.fon.bg.ac.rs
Conjoint analysis is a research technique for measuring consumer preferences, and it is a
method for simulating consumers' possible reactions to changes in current products or newly …

[PDF][PDF] Understanding heterogeneity of students' preferences towards English medium instruction: A conjoint analysis approach

M Popović, M Vagić, M Kuzmanović… - Yugoslav Journal of …, 2016 - rfos.fon.bg.ac.rs
Continuous quality improvement of the educational process and its modernization are some
of the most important factors for ensuring the success of educational institutions. To attract …

Model optimalnog tržišnog pozicioniranja u turizmu baziran na preferencijama turista

MM Vukić - 2015 - search.proquest.com
Tržišno pozicioniranje predstavlja koncept koji se zasniva na aktivnom učestvovanju u
formiranjuturističke ponude ili usluga pružajući turističkim preduzećima mogućnost da …

[PDF][PDF] Determining customer value dimensions: a conjoint analysis approach

M Kuzmanović, BA Gušavac… - Research in Logistics & …, 2011 - bibliotekanauki.pl
In today's highly competitive environment, where sources of product and process-based
competitive advantage are quickly imitated by competitors, it is becoming increasingly …