DESTINATION MARKETING IN TOURISM.

A Nedelea - USV Annals of Economics & Public …, 2023 - search.ebscohost.com
Destination marketing is part of a broader concept of territorial marketing. Tourism
destination marketing is the management process through which national tourism …

THE BRANDING OF THE TOURIST DESTINATION.

A Nedelea, MO Nedelea - USV Annals of Economics & …, 2024 - search.ebscohost.com
The aim of the article is to underline the importance of the branding for attracting tourists in a
region. The battle for customers in tourism is fought for the minds and hearts of customers …