The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Consumers' food choices are often driven by reasons of which consumers are not fully
aware. Decision-making about food is influenced by a complex set of emotions, feelings …

The field of neuroaesthetics has gained in popularity in recent years but also attracted
criticism from the perspectives both of the humanities and the sciences. In an effort to …

This article reviews current research in visual urban perception. The temporal sequence of
the first few milliseconds of visual stimulus processing sheds light on the historically …

Although there has been recent growing interest in the associations between measures of
visual attention and consumer choice, there is still uncertainty about the role of the first …

The easy availability of food has caused a shift from eating for survival to hedonic eating.
Women, compared to men, have shown to respond differently to food cues in the …

When evaluating food products, consumers rely on visual cues on packages to infer their
healthiness and tastiness. We assumed that color, specifically color saturation, is one such …

Microgreens are gaining increasing recognition among consumers, acclaimed for their
freshness and health promoting properties associated with densely fortified secondary …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

In an environment of extreme competition, it is essential to have a differentiated brand that
adds value to consumer communications through packaging. Neuroscience research …