Understanding and improving consumer reactions to service bots
N Castelo, J Boegershausen… - Journal of Consumer …, 2023 - academic.oup.com
Many firms are beginning to replace customer service employees with bots, from humanoid
service robots to digital chatbots. Using real human–bot interactions in lab and field settings …
service robots to digital chatbots. Using real human–bot interactions in lab and field settings …
[HTML][HTML] How to realize the full potentials of artificial intelligence (AI) in digital economy? A literature review
H Hang, Z Chen - Journal of Digital Economy, 2022 - Elsevier
Artificial intelligence (hereafter AI) is widely considered as a driving force in the current
digital economy, with many firms having already invested in AI. Since AI is unconstrainted by …
digital economy, with many firms having already invested in AI. Since AI is unconstrainted by …
Machine talk: How verbal embodiment in conversational AI shapes consumer–brand relationships
AS Bergner, C Hildebrand… - Journal of Consumer …, 2023 - academic.oup.com
This research shows that AI-based conversational interfaces can have a profound impact on
consumer–brand relationships. We develop a conceptual model of verbal embodiment in …
consumer–brand relationships. We develop a conceptual model of verbal embodiment in …
[HTML][HTML] AI-powered marketing: What, where, and how?
Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …
and changed business practices. The integration of AI has brought numerous benefits to …
AI-based chatbots in conversational commerce and their effects on product and price perceptions
The rise of AI-based chatbots has gradually changed the way consumers shop. Natural
language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …
language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …
Last‐Mile Delivery: A Process View, Framework, and Research Agenda
N Masorgo, DD Dobrzykowski… - Journal of Business …, 2024 - Wiley Online Library
The expansion of e‐commerce has increased scholarly interest in Business‐to‐Customer
(B2C) last‐mile delivery (LMD). LMD occurs in a unique logistical context and presents …
(B2C) last‐mile delivery (LMD). LMD occurs in a unique logistical context and presents …
The power of AI-generated voices: How digital vocal tract length shapes product congruency and ad performance
F Efthymiou, C Hildebrand, E de Bellis… - Journal of …, 2024 - journals.sagepub.com
Can AI-generated voices be designed to improve product and brand perceptions? Akin to
human voices that evoke mental images in a listener even without visual cues, artificially …
human voices that evoke mental images in a listener even without visual cues, artificially …
MindMiner: Uncovering linguistic markers of mind perception as a new lens to understand consumer–smart object relationships
J Hartmann, A Bergner… - Journal of Consumer …, 2023 - Wiley Online Library
Prior research revealed a striking heterogeneity of how consumers view smart objects, from
seeing them as helpful partners to merely a useful tool. We draw on mind perception theory …
seeing them as helpful partners to merely a useful tool. We draw on mind perception theory …
How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction
D Schindler, T Maiberger, N Koschate-Fischer… - Journal of the Academy …, 2024 - Springer
The use of conversational agents (eg, chatbots) to simplify or aid consumers' purchase
decisions is on the rise. In designing those conversational agents, a key question for …
decisions is on the rise. In designing those conversational agents, a key question for …
Leveraging low code development of smart personal assistants: an integrated design approach with the SPADE method
Smart personal assistants (SPAs), such as Alexa for example, promise individualized user
interactions owing to their varying interaction possibilities, knowledgeability, and human-like …
interactions owing to their varying interaction possibilities, knowledgeability, and human-like …