Social networking platforms have become an essential means for communicating feelings to
the entire world due to rapid expansion in the Internet era. Several people use textual …

The purpose of this study is to present a mapping literature review and a classification for
research articles regarding social media metrics and analytics in marketing. The review …

With big data analytics growing rapidly in popularity, academics and practitioners have been
considering the means through which they can incorporate the shifts these technologies …

The development of IoT technologies and the massive admiration and acceptance of social
media tools and applications, new doors of opportunity have been opened for using data …

In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

The new transformed read-write Web has resulted in a rapid growth of user generated
content on the Web resulting into a huge volume of unstructured data. A substantial part of …

The purpose of this research is to investigate the status and the evolution of the scientific
studies on the applications of social media in the business. The present research is an …

Businesses are currently using social media analytics (SMA) to develop insights for
improving performance and productivity across different functions. The SMA knowledge is …

The opinion mining and human-agent interaction communities are currently addressing
sentiment analysis from different perspectives that comprise, on the one hand, disparate …

This study builds on previous research on information technology implementation and
usage in small and medium‐sized enterprises (SMEs) and applies a special focus on social …