Academic research on influencer marketing is becoming more prevalent. The majority of this
research, though, takes the perspective of a sponsoring brand, advising companies on how …

Drawing from a content analysis of publicly traded companies' privacy notices, a survey of
managers, a field study, and five online experiments, this research investigates how …

The current consumer debt epidemic in the United States has prompted research on how
consumers make debt repayment decisions. Consistent with past research indicating that …

Many companies use unique color names to differentiate products, attract consumer
attention, and promote sales. This study categorizes the names of colors in detail, and uses …

Purpose Given resource constraints such as time and staffing, hotels cannot respond to all
negative online reviews (NORs). Therefore, this study investigates (1) what types of NORs …

Percentage changes greater than 100% are frequently used in consumer contexts; for
example, a cordless vacuum cleaner may boast “125% longer runtime” compared to …

Marketers often claim to be part of an exclusive tier (eg,“top 10”) within their competitive set.
Although recent behavioral research has investigated how consumers respond to rank …

Estimations that include numerical information are ubiquitous in our daily lives, for example,
housing prices, calories, etc. In the present work, we investigate how the type of information …

Rank lists vary in the number of items ranked on the list (eg, top 5 vs. top 20 movies on
IMDb), that is, the rank length. Across ten studies, including both field and laboratory …

While ranked lists are ubiquitous, research on how consumers interpret changes in the rank
of an entity is limited. Across seven studies (including a study with web data and a Google …