Employees' work-related social media posts can serve as persuasive sources of
organizational information. Limited research has shown, however, how such posts shape …

The concept of brandstanding has been embraced by leading public relations firms and
practitioners, but is virtually absent from scholarship. This conceptual essay defines …

Employees are key organizational stakeholders whose value to the enterprise's functioning
has long been emphasized in business communication literature. The present study serves …

Expectancy violation theory was used as a theoretical foundation to predict the influence of
brands' norms violation, expectation violation, and moral violation in developing luxury …

Consumers’ responses to moral controversies of religiously positioned brands: the effects of
religiosity on brand loyalty | Emerald Insight Books and journals Case studies Expert …

Today's consumers expect brands to act morally to win their hearts and wallets. Yet, existing
marketing literature provides little clarity on what this behavior entails and how it differs from …

Russia's invasion of Ukraine prompted many Western companies to pull out of the aggressor
country. This study examines why and when consumers purchase from companies that …

Consumers can continue purchasing from or boycott a company in response to unethical
conduct. Moral decoupling and moral rationalization are two mechanisms that aim to explain …

The purpose of this study was to understand employees' cognitive and communicative
reactions to allegations of corporate misconduct levied against their organization, and …

Relationships between an organization and its key strategic publics form a central construct
of study in strategic communication and public relations literature. The present study draws …