One of the brain's key roles is to facilitate foraging and feeding. It is presumably no
coincidence, then, that the mouth is situated close to the brain in most animal species …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

Integrative explanations of why obesity is more prevalent in some sectors of the human
population than others are lacking. Here, we outline and evaluate one candidate …

Managers are using ambient scent as an important strategic element in various service
settings, with food-related scents being especially common. This research examines the …

We examine how anthropomorphizing a temptation impacts consumer self-control. Six
studies show that anthropomorphizing a tempting product impairs self-control not by …

Research on overeating assumes that pleasure must be sacrificed for the sake of good
health. Contrary to this view, the authors show that focusing on sensory pleasure can make …

This research proposes and tests a conceptual model to address how perceived
personalization of a brand's ad seen on Facebook enhances consumer perception about the …

Childhood obesity is a serious global health challenge. Families and consumption are at the
nexus of the problem, as childhood weight issues depend significantly on family-related …

In this article, we examine the different ways in which consumers balance their consumption
behavior in order to maximize utility. In particular, we focus on how people balance …

Self‐control leads to positive life outcomes, but it is poorly understood. While previous
research has focused on self‐control failure, self‐control success remains unexplored. The …