There is a large and fragmented literature that examines the nature of franchising. This
paper aims to collect all the empirical evidence on the factors that make franchising work …

Through the lenses of attribution theory, signal theory, and social exchange theory, this
study proposed and tested a conceptual model that investigates how tourists' attribution of …

Trust has become a relevant concern for tourist destinations. Partly because of the novelty of
the research on trust in the tourism literature, there are several open questions regarding the …

In order for a franchise system to obtain long-term sustainability, balancing the benefits
between franchisors and franchisees is critically important. In order to expand this area of …

A very important challenge for franchisors is adapting the strategies of their franchise
systems to new threats and opportunities. During such strategic change processes (SCPs) …

Eine starke Marke benötigt das Vertrauen ihrer Nachfrager. Um dieses zu erlangen, ist es
erforderlich, dass eine Marke ihr werblich ausgelobtes Nutzenversprechen durch ihr …

This investigation into m-commerce suggests a model in which some experiential
dimensions of online shopping act as antecedents of m-shopper satisfaction. Causal …

This article highlights factors that contribute to the success of franchising in the Australasian
real estate brokerage industry. Evidence from both franchisor and franchisee perspectives …

Diante do crescimento da Internet no Brasil e do seu papel como agente varejista de
compra-venda, esse artigo propõe e testa um modelo teórico dos antecedentes da lealdade …

The moderating role of duration on the effects of trust and commitment on relational
outcomes has been examined in the marketing literature in business‐to‐consumer contexts …