Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Purpose This study aims to understand the influence of cartoon characters on the generation
alpha (GA) in purchase decision-making, supported by the theory of planned behaviour …

The present era of rapid technological changes and the rising rate of internet penetration
has created a stride for an individual's entertainment preferences. The rise of Over-the-Top …

Günümüzde bireyler gelişen teknoloji ile birlikte normal TV programlarının yanı sıra, dijital
platformların sunmuş oldukları yayın ortamlarını da sıklıkla kullanmaktadırlar. Video akış …

Industri media dan hiburan telah berkembang secara pesat akibat kemajuan teknologi yang
semakin canggih. Hampir semua jenis acara yang ditayangkan di media massa sekarang …

This book offers a concise and cutting-edge repository of essential information on new
independent Indian films, which have orchestrated a recent renaissance in the Bollywood …

The use of inappropriate translation techniques can cause distortion and a shift in meaning
from the source language to the target language. In addition, the limited space for writing …

Streaming platforms have become popular in recent years, where consumers can view
personalized content at any time on the device of their choice. Many brands in this market …

The Hallyu (Korean Wave) phenomenon has gained significant popularity among the
younger demographic on a global scale. The primary objective of this research is to …

This comprehensive chapter helps to provide an insight into the transformative era of content
production and consumption ushered in by over-the-top (OTT) platforms. The chapter …