We study the market for fake product reviews on Amazon. com. Reviews are purchased in
large private groups on Facebook and other sites. We hand-collect data on these markets …

In the last decade there has been a proliferation of research on misinformation. One
important aspect of this work that receives less attention than it should is exactly why …

The rampant spread of fake news has adversely affected society, resulting in extensive
research on curbing its spread. As a notable milestone in large language models (LLMs) …

In this paper, we study an online retail marketplace's incentive to manipulate sellers' product
attractiveness to consumers (eg, through fake sales, fake reviews, or dishonest …

Fake news about brands and companies can cause reputation and financial damage, but
there exist preventive strategies that could be implemented if we were able to early predict …

Consumers' choices about health products are heavily influenced by public information,
such as news articles, research articles, online customer reviews, online product discussion …

The prevalence of misinformation has spurred various interested parties—regulators, the
media, and competing firms—to debunk false claims in the marketplace. This research …

The American Marketing Association (AMA 2017) defines marketing as an “activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging …

This article suggests a theory-driven approach to address the managerial problem of
distinguishing between real and fake reviews. Building on memory research and linguistics …

This study aims to explore several factors influencing Thai consumers' online purchase
intentions through different purchasing phases. An expanded research model based on the …