Sponsorship of sports, arts or events can be a powerful form of marketing communication for
businesses and organizations. This new edition of Sponsorship in Marketing introduces the …

Research question Organisations choose to sponsor charity sport events (CSE) to achieve a
variety of marketing objectives. Sponsoring CSEs is different than traditional sport event …

ABSTRACT Based on the Means-End Chain Theory, this paper tested the relationship
between Employee perception of CSR and its effects on firms' internal outcomes (Employee …

This study focuses on the use of we-media by small-and medium-sized enterprises (SMEs)
to disclose internal corporate social responsibility (ICSR) under the impact of the 2019 novel …

Although brand research has become a widely accepted and thus mature field in sport
management, many aspects remain to be investigated. The increase in commercialization …

The increasing importance of corporate social responsibility (CSR) in professional football
leads to the demand for a sector-specific framework for strategic CSR integration that takes …

This study investigates whether environmental CSR-linked mega sport event sponsorship
influences attitude toward the sponsor depending on regulatory fit. The authors postulate …

This paper explores the perceptions and strategies of corporate sponsors established in
France and involved in sport-related corporate social responsibility (S-CSR). Based on the …

This study aimed to examine (1) the effect of the corporate social responsibility-corporate
social irresponsibility (CSR-CSI) domain overlap conditions on attitudes toward the sponsor …

Companies often administer sponsorship initiatives to fulfill their Corporate Social
Responsibility (CSR), and this practice is called CSR-linked sponsorship. This study …