This study investigates how generative artificial intelligence (Gen AI) can enhance the
resilience and competitiveness of small and medium enterprises (SMEs). The central …

This study investigates the influence of green innovation and technology in both products
and processes on the performance of small and medium‐sized enterprises (SMEs) in …

Penelitian ini bertujuan untuk mengkaji pengaruh integrasi antara inovasi layanan dan
pemasaran terhadap keberlanjutan bisnis, dengan latar belakang umum meningkatnya …

One of the economic problems in a country is unemployment. Various alternative solutions
are carried out by the state to reduce the unemployment rate. One of them is to increase the …

The article raises a controversial topic of classifying business models of contemporary
enterprises and justifies the necessity of their transformation, considering the factor of …

This chapter explores strategies for business resilience and sustainability in volatile
environments. It emphasizes the importance of theoretical foundations in international …

Purpose: The purpose of the present study is to identify prerequisites for business
development in the conditions of polycrisis in the EU member states of South-Eastern …

Tujuan dari penelitian ini adalah untuk mengkaji strategi perusahaan dalam menavigasi
krisis dan mempertahankan keunggulan kompetitifnya. Meskipun penelitian kualitatif dapat …

Objective: This study investigates the marketing strategies of food MSMEs in the Mataram
campus area, focusing on the use of WhatsApp Business as the primary digital marketing …

Мета даної роботи полягає в узагальненні теоретико-методичних наробок стосовно
виробничих бізнес-процесів підприємства та розробці практичних рекомендацій щодо …