This paper aims to investigate the effect of information reliability, risk, and value
consciousness on hedonic behaviour, attitude towards counterfeit products, and genuine …

The legitimate status of the original manufacturers is used by counterfeit producers for their
financial advantage. Anti-counterfeiting strategies and preventive mechanisms to detect and …

This research paper is about the willingness and the factors that affects the buying of the
counterfeit product. Study was done in the pandemic period of Covid 19 in the month of July …