This study aims to find out what factors influence customer satisfaction and loyalty in the
Shopee marketplace. The variables used in this study are price, product quality, information …

Unlocking the potential of digital transformation in emerging economies like Vietnam holds
the key to revolutionizing supply chains for a brighter, more efficient future. This review …

The rise of e-commerce is essentially transforming the landscape of agri-food marketing. E-
commerce platforms offer smallholder farmers unparalleled access to markets for their …

The study was designed to explore the determinants affecting consumer online repurchase
intention in the context of live-streaming social commerce. A live streaming social commerce …

To maintain business survival and continuous research and development in the medical
product industry, investigating the factors that influence the public's intention to buy Sars …

Purpose This study adopted the collaborative consumption triangle to explore the influence
of online food delivery platforms (OFDP) on consumer purchase intentions. It investigates …

Purpose: This study examines the impact of social media influencers (SMIs) on online
repurchase intentions through brand trust and customer engagement in the cosmetics …

This study investigates the impact of perceived value and customer satisfaction on
repurchase intentions, focusing specifically on Shopee's customer base. Employing a …

The rise of quality education has led to increased attention on music training as a vital
means of enhancing personal qualities. However, with numerous music training institutions …

Repeat purchases are an important element in marketing because they increase revenue.
For commercial training institute, revenue is also important. Studies have shown that price of …