Improve ROI with Causal Learning and Conformal Prediction

M Ai, Z Chen, J Wang, J Shang… - 2024 IEEE 40th …, 2024 - ieeexplore.ieee.org
In the commercial sphere, such as operations and maintenance, advertising, and marketing
recommendations, intelligent decision-making utilizing data mining and neural network …

Revisiting Counterfactual Regression through the Lens of Gromov-Wasserstein Information Bottleneck

H Yang, Z Sun, H Xu, X Chen - arXiv preprint arXiv:2405.15505, 2024 - arxiv.org
As a promising individualized treatment effect (ITE) estimation method, counterfactual
regression (CFR) maps individuals' covariates to a latent space and predicts their …

M3TN: Multi-Gate Mixture-of-Experts Based Multi-Valued Treatment Network for Uplift Modeling

Z Sun, X Chen - … 2024-2024 IEEE International Conference on …, 2024 - ieeexplore.ieee.org
Uplift modeling is a technique used to predict the effect of a treatment (eg, discounts) on an
individual's response. Although several methods have been proposed for multi-valued …

Towards Effective and Efficient Multi-valued Treatment Uplift Modeling in Online Marketing

Z Sun, D Liu, X Tang, Y Weng, X He - International Conference on …, 2024 - Springer
The effectiveness of an online marketing campaign heavily relies on the identification of user
groups that exhibit high sensitivity to specific treatments. However, existing works in this …