Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …

Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

This review aims to examine the latest research on online customer experience (OCE),
which can be defined as consumer's cognitive, emotional, and behavioral response to …

Considering the importance of customer trust in the m-commerce domain, this study aims to
examine the role of technology acceptance model (TAM) factors, mobile service quality (M …

In-app advertising is one of the fastest growing areas in social commerce. Building on
previous studies of e-commerce and psychological theories, this paper examines a …

Although mobile applications (apps) are now widespread, to date few studies have
considered the effects that app use has on loyalty towards the retailer. This study aims to …

Purpose The purpose of this paper is to extend the current literature on trust-building
mechanisms in e-commerce and provide a comprehensive view of how the perceived …

Many firms, including Amazon and IKEA, utilise augmented reality (AR) technology to
enhance the consumer experience. In the retail industry, AR is gaining increasing traction as …

Purpose Consumers have the multiple options to choose their products and services, which
have a significant impact on the pattern of consumer decision making in digital market and …

Currently, living with COVID-19 under certain protective measures still continues as the “new
normal” for most of the world. The disruption that the pandemic has caused to societies and …