A lack of touch and feel options inhibits online purchases; to enhance online product
presentations, this study suggests a potential influence of rich contextual product displays …

At each stage in customers' journeys, they encounter different types of numeric information
that they process using different judgment strategies. Relevant numbers might include …

Sales induced through price promotions depend heavily on discount depth, so firms create
mechanisms to influence perceptions of discount depth. Typically, consumers compute …

Perceived risks and safety concerns are strong predictors of travel intentions. This research
examines the effectiveness of the COVID-19 infection rate presentation format in changing …

The rapid growth of technology and its perfect utilization by marketers in their product
displays transform consumers' purchasing patterns across the globe. Previous literature …

This article highlights how much remains to be discovered and understood in retailing
research. The advent of new technologies and omnichannel retailing shift the retail …

Extant research has examined the effects of amount‐off discounts on consumer responses,
but the empirical findings are inconsistent. This study presents a meta‐analysis of 19 studies …

This study examines how Chinese cultural elements influence the responses of Chinese
tourists toward different price discount presentations used by destination retailers. It …

In many countries, retailers are obligated to display unit prices for their products. Still, they
have considerable flexibility in the unit price measure used. For example, price can be …

Purpose According to construal level theory, close (versus far) psychological distance is
associated with low (versus high) construal level. Despite the evidence for discount frame …