Because music holds a strong power over people, and its impact on consumers is relatively
direct, it is invariably an interesting medium for marketers. Although Sonic Branding …

The music industry has undergone tremendous changes in relation to its production,
distribution, and consumption habits due to the exponential development of new …

Coughing and Clapping: Investigating Audience Experience explores the processes and
experiences of attending live music events from the initial decision to attend through to …

Status considerations have recently been linked to prosocial behaviors. This research
shows that even everyday consumer behaviors such as favoring organic foods serve as …

Research questions: The current study is aimed at providing preliminary answers to two
research questions:(1) What salient self-images do people pursue for self-expression in the …

This paper offers a cultural exploration of young adult consumers' everyday interactions and
relationships with celebrities. Adopting an interpretive methodology, we build on …

This study focuses on subcultures that are shaped by eclectic constellations of style,
ideology, and discourse in the context of music perceived to be antithetical to mainstream …

Generalised access to online content, with no transfer of ownership, revolutionised
consumer behaviour. The music industry is a paradigmatic example: physical product sales …

The global music market has witnessed the rapid rise of Korean pop music, K-pop, in recent
years. While there has been an increased interest of scholars from various disciplines to …

Brands are integral to contemporary marketing practice. Notwithstanding their ubiquitous
presence in marketing, the question of what brands do in the shaping markets remains …