[PDF][PDF] Building repurchase intention and purchase decision: brand awareness and brand loyalty analysis (case study private label product in Alfamidi Tangerang)

H Ali - Saudi Journal of Humanities and Social Sciences, 2019 - saudijournals.com
Retail business in Indonesia become an informal industry sector is high developing. From
this phenomenon, some retailers in Indonesia try to package the products they sell with their …

[PDF][PDF] Perilaku konsumtif dalam membeli barang pada ibu rumah tangga di Kota Samarinda

ED Astuti - Psikoborneo: Jurnal Ilmiah Psikologi, 2013 - academia.edu
Every household has its necessity, where this necessity has its functions and benefits.
Purchasing of goods which are not based on necessity has not too good result for …

[PDF][PDF] Consumer consideration in purchase decision of SPECS sports shoes product through brand image, product design and price perception

S Widyastuti, M Said - International Journal of Supply Chain …, 2017 - core.ac.uk
The aim of this research is to analyze the influence of brand image, product design and price
perception to purchase decision of the consumers of SPECS sports shoes in Indonesia. This …

Pengaruh Social Media Marketing Terhadap Ekuitas Merek

M Ratana - Jurnal Studi Komunikasi dan Media, 2018 - jurnal.kominfo.go.id
The purpose of this research was to determine the influence of social media marketing
against customer engagement and its impact on brand loyalty. Methods applied is a …

Pengaruh persepsi kualitas, nama merek dan brand awareness terhadap keputusan pembelian

E Dwiyanti, N Qomariah… - … Sains Manajemen Dan …, 2018 - jurnal.unmuhjember.ac.id
Penelitian ini bertujuan untuk menganalisis pengaruh Pengaruh Persepsi Kualitas, Nama
Merek, dan Brand Awareness Terhadap Keputusan Pembelian Sabun Cuci Rinso pada …

Analisis pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap keputusan pembelian dengan citra merek sebagai variabel intervening (studi …

MT Afwan, SB Santosa - Diponegoro Journal of Management, 2020 - ejournal3.undip.ac.id
This research was based on the phenomenon of the decline in sales that had occurred in
madina furniture in the last two years, in 2016 and 2017. Even though the marketing …

[PDF][PDF] Model Repurchase Intentions: Analysis of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty (Case Study Private Label on Store …

D Wijaksono, H Ali - Saudi Journal of Humanities and Social …, 2019 - saudijournals.com
The existence of products with private label brands is a priority for the ritailer, because in
addition to helping to increase the number of visits and sales in the store, it can also …

[PDF][PDF] The influence of relationship marketing on customer loyalty: Customer satisfaction as a mediation variable

GNAR Darmayasa, NNK Yasa - International Research Journal of …, 2021 - researchgate.net
This study aims to examine and explain the effect of relationship marketing on customer
loyalty mediated by customer satisfaction. To achieve the research objectives, data analysis …

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Peter Says Denim Di Kota Bandung

R Rahmadhano, AL Yuliati - eProceedings …, 2014 - … .telkomuniversity.ac.id
Penelitian ini dilakukan untuk memngetahui pengaruh brand equity terhadap keputusan
pembelian konsumen pada Peter Says Denim di kota Bandung. Tujuan penelitian ini untuk …

Membangun brand image sebagai manajemen strategi dalam upaya meningkatkan daya saing pada lembaga pendidikan

J Manurung, HL Siagian - INOVATIF: Jurnal Penelitian Pendidikan …, 2021 - jurnal.iaih.ac.id
365 Inovatif Volume 7, No. 2 September 2021 e-ISSN 2598-3172 MEMBANGUN BRAND
IMAGE SEBAGAI MANAJEMEN STRATEGI DALAM UPAYA M Page 1 365 Inovatif Volume 7 …