The long-tail effect, in which online retailing has a relative advantage in selling less popular
products, has been studied extensively with e-commerce growth. However, recent research …

Saudi Arabia owns the 29th largest E-commerce market in the world, however, grocery is
considered the smallest Saudi E-commerce market based on its revenue. This study aims to …

Covid-19 pandemic, and its related restrictions, represented an opportunity for e-grocery
growth in Italy, leading to a rethinking of the current purchasing and consumption patterns …

Channel integration to provide a seamless customer journey experience plays a central role
in omnichannel marketing. However, not all dimensions of channel integration enhance …

消費者が自己の価値観や嗜好性に過度に近いと認識し侵入性やプライバシーへの懸念が
引き起こされると, 広告やブランドに対してネガティブな影響が生じる (Miltgen, Cases, & Russell …

抄録 現代では多くの小売企業がモバイルアプリを運用し, アプリと実店舗のチャネル統合を設計して
いる. COVID-19 流行の影響でデジタル化が進んだ今日では, 消費者が知覚するモバイルアプリと …