Machine learning in marketing: Recent progress and future research directions

D Herhausen, SF Bernritter, EWT Ngai, A Kumar… - Journal of Business …, 2024 - Elsevier
Decision-making in marketing has changed dramatically in the past decade. Companies
increasingly use algorithms to generate predictions for marketing decisions, such as which …

Analyzing sentiments in elearning: A comparative study of bangla and romanized bangla text using transformers

MA Rahman, M Begum, T Mahmud, MS Hossain… - IEEE …, 2024 - ieeexplore.ieee.org
In the modern world, learning is becoming increasingly critical due to rapid technological
breakthroughs, which highlight the need for continuous skill development in both the …

Transforming sentiment analysis for e-commerce product reviews: Hybrid deep learning model with an innovative term weighting and feature selection

P Rasappan, M Premkumar, G Sinha… - Information Processing …, 2024 - Elsevier
Improving user satisfaction by analyzing many user reviews found on e-commerce platforms
is becoming increasingly significant in this modern world. However, accurately predicting …

Sentiment analysis using deep learning techniques: a comprehensive review

C Sahoo, M Wankhade, BK Singh - International Journal of Multimedia …, 2023 - Springer
With the exponential growth of social media platforms and online communication, the
necessity of using automated sentiment analysis techniques has significantly increased …

Logarithmic Learning Differential Convolutional Neural Network

M Yasin, M Sarıgül, M Avci - Neural Networks, 2024 - Elsevier
Abstract Convolutional Neural Networks (CNNs) have revolutionized image classification
through their innovative design and training methodologies in computer vision. Differential …

Challenges and future in deep learning for sentiment analysis: a comprehensive review and a proposed novel hybrid approach

MS Islam, MN Kabir, NA Ghani, KZ Zamli… - Artificial Intelligence …, 2024 - Springer
Social media is used to categorise products or services, but analysing vast comments is time-
consuming. Researchers use sentiment analysis via natural language processing …

Natural language processing for analyzing online customer reviews: A survey, taxonomy, and open research challenges

N Malik, M Bilal - PeerJ Computer Science, 2024 - peerj.com
In recent years, e-commerce platforms have become popular and transformed the way
people buy and sell goods. People are rapidly adopting Internet shopping due to the …

Examining product quality and competitiveness via online reviews: An integrated approach of importance performance competitor analysis and Kano model

SA Kim, S Park, M Kwak, C Kang - Journal of Retailing and Consumer …, 2025 - Elsevier
Understanding and enhancing product quality and competitiveness are vital in today's
market. By leveraging the significant potential of online reviews for market-wide consumer …

AE-Net: Novel Autoencoder-Based Deep Features for SQL Injection Attack Detection

N Thalji, A Raza, MS Islam, NA Samee… - IEEE …, 2023 - ieeexplore.ieee.org
Structured Query Language (SQL) injection attacks represent a critical threat to database-
driven applications and systems, exploiting vulnerabilities in input fields to inject malicious …

Sentiment analysis of financial textual data using machine learning and deep learning models

HO Ahmad, SU Umar - Informatica, 2023 - informatica.si
Recently, extensive research in the field of financial sentiment analysis has been conducted.
Sentiment analysis (SA) of any text data denotes the feelings and attitudes of the individual …