All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its
undeniable benefits (it grabs attention and helps circulate more information), it also has …

Political marketing management is often criticized for devaluing democratic processes.
However, no literature exists which outlines different concepts of democracies and …

This study investigates the linkages between presidential public relations activities—
speeches and press conferences—and public opinion towards the presidency from 1961 to …

This new (third) edition of Rethinking Public Relations continues the argument of previous
editions that public relations is weak propaganda. However, while earlier editions focused …

There is clear evidence of increased voter awareness and concern for environmental and
other ethical issues, leading many organisations to reappraise and communicate more …

Political marketing and political public relations have much in common, but their roots can
be traced to diff erent academic disciplines: marketing and public relations. This is refl ected …

This study focuses on digital games that have become powerful persuasion tools which can
be utilized for political marketing purposes. The authors believe that these media have to be …

Social partnership has been operating in Ireland since 1987 and has attracted much interest
for two reasons. First, it has attracted attention due to its association with the significant …

It is widely assumed that a competitive political environment of public distrust and critical
media forces political parties to manage communications and reputations strategically, but is …

Within the UK, party election broadcasts (PEBs) and party political broadcasts (PPBs)
continue to be the only means through which parties can communicate directly with the …