The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in
online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react …

The way consumers make decisions across online and offline channels according to their
perceptions of retailers׳ marketing practices is not well understood in the current literature. A …

The purpose of this study is to find out the impact of five types of service convenience
namely decision, access, transaction, benefit and post-benefit on customer satisfaction in …

Understanding consumer decision-making (CDM) styles is essential for market
segmentation, positioning and crafting marketing strategies within a market. Few studies …

The global COVID-19 outbreak has had a wide-ranging impact on people's lives. This
research looks at the recent shift in consumer preferences toward contact-free shopping …

Purpose: The purpose of the current study was to determine the factors influencing
consumer purchase intention toward online grocery shopping with online purchasing …

Abstract The pandemic, Covid-19, offered new opportunities for coercive online shopping to
Indian consumers. Non techno-savvy and less educated consumers have also switched to …

This research study tests consumers' online purchasing intention pursuant to the theory of
planned behaviour. The theory of planned behaviour assumes that, when an individual …

The rise of e-commerce caused by the growing popularity of the world wide web, electronic
gadgets, and social media, has led to a constant upward trend in online shopping in …

Growing demand for energy-efficient home appliances is trending around the globe. Using
such appliances not only benefits environmental preservation but also reduces energy …