Rasante technologische Entwicklungen, die Ausweitung der digitalen Kommunikation und
deren Auswirkungen auf Sprache und Interaktion kreieren einen dynamischen Datenpool …

ABSTRACT Research Question: The current study examined the role of signalling and
source credibility on athlete-related social media content. We examined the effect of three …

Although in-feed social ads on social media are rapidly growing worldwide, scarce attention
is paid to the content strategy of brands presenting in a human way. The present research …

Self-presentation is a fundamental aspect of social life, with myriad critical outcomes
dependent on others' impressions. We identify and offer the first empirical investigation of a …

Social media can be seen as “sites of self-presentation and identity negotiation” whose
affordances facilitate the production and promotion of both individual and collective …

Social media and online social networks are expected to transform academia and the
scholarly process. However, intense emotions permeate scholars' online practices and an …

Corpus Linguistics for Grammar provides an accessible and practical introduction to the use
of corpus linguistics to analyse grammar, demonstrating the wider application of corpus data …

Self-praise involves disclosing positive content about oneself, and such disclosures can be
treated as self-elevating acts. This study adds to the growing literature on self-praise …

This paper analyses the communicative and epistemic value of retweeting (and more
generally of reposting content on social media). Against a naïve view, it argues that retweets …

Versailles Literature has gone viral on Chinese social networking sites. It is a popular online
phenomenon in which netizens present their accomplishments or their privileged lifestyle …