Purpose This study aims to provide one of the first research works that, using the constructs
of the theory of planned behaviour (TPB), analysed the levels of purchase intention of …

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the
influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the …

Purpose This study aims to identify whether green advertising and eco-labels influence the
purchasing behaviors of organic products or whether the influence of such behaviors is …

This study examined the impact of green advertising and eco-labels on the attitudes and
environmental awareness of millennials purchasing eco-friendly products in shopping …

Objetivo: Identificar los factores que influyen en el clima laboral de las instituciones de salud
pública y privadas de Santo Domingo de los Tsáchilas, Ecuador, durante el periodo junio …

Introduction This paper aimed to build a predictive model through an empirical study to
examine the influence of environmental awareness (EA) on attitude (ATT) and perceived …

Green consumption has become a crucial academic and practical topic with the increasing
environmental-protection awareness of scholars, industries and consumers. However, the …

The present research aims to determine whether environmental awareness, green self-
identity, and subjective norms influence the attitudes of consumers who identify with …

Given the exponential growth of eWOM, especially among the millennial generation, an
analysis of the consultation behaviour of online opinions is essential to better understanding …

Purpose This research examines consumer reluctance to purchase organic food using the
theory of innovation resistance and also extends the theory by investigating the moderating …