There has been a noticeable interest in the use of digital game stimuli at higher education
over the last couple of years. As a result of the transition to e-learning platforms caused by …

Gamification has become a popular technique in marketing. Many companies believe that
gamification can potentially increase the engagement, awareness and loyalty of consumers …

Gamification is increasingly used as an essential part of today's services, software and
systems to engage and motivate users, as well as to spark further behaviors. A core …

The main aim of gamification, ie the implementation of game design elements in real-world
contexts for non-gaming purposes, is to foster human motivation and performance in regard …

Although virtual reality (VR) technology has been increasingly applied in the tourism
industry, improving the VR experience of tourists remains a challenge. Based on two …

Although many studies in recent years have examined the use of gamification as a
motivational strategy in education, evidence regarding its effects on intrinsic motivation is …

Gamification includes the use of gaming features, such as points or leaderboards, in non-
gaming contexts, and is a frequently-discussed trend in education. One way of gamifying the …

Universities are looking for solutions to engage more students in STEM domains and
enhance their learning performance (LP). In this context, gamification is put forward as a …

Zusammenfassung Im Rahmen dieses Kapitels werden theoretische Modelle zur Erklärung
der Wirkung von Gamification auf Motivation beschrieben. Zunächst werden …

Purpose The current research has dual motives. Firstly, this study aims to evaluate the effect
of gamification on the behavioural intention (BI) of the young female consumers to use …