Analisis faktor-faktor yang berpengaruh terhadap Keputusan Pembelian di E-commerce Tokopedia

MR Nazar, A Karina, K Khotimah, SN Arafah… - Journal on …, 2023 - jonedu.org
Tujuan dilakukannya penelitian ini untuk menganalisis tingkat kepercayaan, keamanan, dan
kualitas pelayanan dalam transaksi terhadap keputusan pembelian Aplikasi Tokopedia …

[PDF][PDF] Brand Ambassador, Brand Image, and Shopping Lifestyle on Purchasing Decisions at Tokopedia

S Tudus, KS Supartono - Management, 2023 - academia.edu
Tokopedia is one of the largest digital e-commerce platforms in Indonesia, one that provides
consumers with an easier online shopping experience. In accordance with the data …

Brand Ambassador, Brand Image, and Shopping Lifestyle on Purchasing Decisions at Tokopedia

S Supartono, K Satpatmantyo - The Management Journal of …, 2023 - tmjb.unbin.ac.id
Tokopedia is one of the largest digital e-commerce platforms in Indonesia, one that provides
consumers with an easier online shopping experience. In accordance with the data …

Pengaruh Influencer Dan Brand Ambassador Terhadap Keputusan Pembelian Generasi Z Pada Marketplace Di Surabaya

AL Madina, D Wulansari - Jurnal Rumpun …, 2024 - ejurnal.kampusakademik.co.id
This research aims to determine the influence of influencers and brand ambassadors on
generation Z purchasing decisions on marketplaces in Surabaya. Data analysis was carried …