The Influence of Social Media Influencers on Consumer Decision-Making: A Comprehensive SEM Analysis
N Ahsan, S Jamil, M Rais - International Journal of …, 2024 - ijsse.salmaedusociety.com
In recent times, social media influencers and their marketing campaigns have gained
significant popularity and attention. The aim of this study is to identify the extent to which …
significant popularity and attention. The aim of this study is to identify the extent to which …