In recent years, there has been an influx of marketing campaigns that feature female
empowerment messaging (“Femvertising”), such as Dove's “Real Beauty” campaign. While …

Purpose This paper aims to investigate the extent to which nostalgic advertising can foster
brand love. It examines the effects of two common forms of nostalgia in advertising–that is …

This article develops for the first time the concept of employer femvertising as a talent
attraction tool companies can use to position themselves as employers committed to …

Product placement provides a unique advantage over traditional advertising as it can be
integrated into program content through a symbiotic relationship. A content analysis of the …

The study of music in commercials is well-suited for exploring the persuasive impact that
music has beyond the ability to entertain, edify, and purify its audience. This book focuses on …

Typically, music-evoked nostalgia and the autobiographical memories that often accompany
nostalgic experiences are generated by randomly playing popular songs from a participant's …

How well do we remember popular music? To investigate how hit songs are recognized
over time, we randomly selected number-one Billboard singles from the last 76 years and …

In the modern era where highly-commodified cultural products compete heavily for mass
consumption, finding the principles behind the complex process of how successful,“hit” …

The music information retrieval task of predicting hits is largely unsolved. Previous efforts to
predict whether a song will be a hit have focused on audio features of the sound recording …

Introduction The purpose of this paper was to examine the effects of genre-specific and
mainstream Billboard chart popularity on RIAA gold or platinum certification of# 1 R&B/Hip …