The usage of the word brand crops up more frequently in politics. Specifically, in the study of
political marketing, a burgeoning set of research has encircled various cases and …

While previous work has focused on the positive impact of smiles on interpersonal
perceptions, this research proposes and finds that smile intensity differentially affects two …

The prevalence of chatbots in human–computer communication has significantly increased.
Emojis, as a form of emotional disclosure, have gained significant attention for their potential …

Political advertising is an increasingly researched area. Yet the sundry natures of research
findings to date demonstrate a body of work searching for direction and a unifying theory. A …

This research distinguishes between the goal of maintaining status and advancing status
and investigates how consumers' political ideology triggers sensitivity to a status …

With rising concerns among consumers over the sharing of personal information in the
digital era, it is increasingly difficult to collect abundant and timely consumer data for modern …

The present research conceptualizes customer care activities as the process through which
retailers satisfy consumers' needs by means of a set of interconnected services and address …

This paper aims to propose a theoretical basis for personal branding phenomenon, and to
present an explanation of how personal branding could be capitalized into employability. A …

While research has recognized the role of haptic sensations in influencing various aspects
of consumer behavior, the association between haptically based experiences and social …

This study investigates the role and effectiveness of political chatbots' anthropomorphism in
influencing voting intentions. Our findings reveal that participants show higher voting …