The prominent growth of social media users, particularly during the COVID-19 pandemic,
allows social media to become a potential platform for product promotion. The presence of …

Despite the substantial growth in digital out‐of‐home media and the promising potential of
digital place‐based media, there is a limited understanding of this medium at minibus taxi …

Emerging technologies have the potential to create new industries and transform existing
ones, particularly the promotion of sustainable transitions in the luxury fashion industry [1] …

This article explores consumer behavior when buying premium fashion brands like clothing
and shoes to display their social status via digital platforms, which established a correlation …

Abstract Information technologies are rapidly showing their effect in the tourism industry as
well as in every field. Online platforms have become a significant channel where consumers …

Fashion imagery pervade social media and contributes to influencing young adults. The
research aimed to understand effectiveness of those imagery and its impact on young adults …

La Fashion Industry è tra i settori che più hanno avvertito la necessità di reinventarsi nel
panorama odierno, a fronte dei nuovi mezzi di comunicazione digitale e delle emergenti …

Luksuzne modne marke vrlo su složena tržišna kategorija, jer se radi o luksuzu koji ima
specifične karakteristike, kao na primjer visoka cijena, unikatnost, oskudnost i slično. Dok u …

The objective of this article is to identify the perception of beauty influencers on Instagram by
generation Z. The motive behind the study was to fill the research gap, which became …

Emerging technologies have the potential to create new industries and transform existing
ones, particularly the promotion of sustainable transitions in the luxury fashion industry [1] …