Consumer trends towards nutrient-rich foods are contributing to global increasing demand
for tropical fruit. However, commercial cultivars in the breeding pipeline that are tailored to …

Traceability is the ability to follow the displacement of food through its entire chain. Extra
virgin olive oil (EVOO) represents Italian excellence, with consumers' increased awareness …

Today, consumers consider food packaging to be as equally important as a product brand.
In addition, the increase in smartphone usage by consumers has led marketers to design …

This study explores the relative impact of quick response (QR) codes in an omnichannel
customer situation. A conjoint experiment was conducted where participants (n= 53) …

Consumers' valuation of food traceability has received considerable attention in the existing
literature. However, the outcomes of the various studies often exhibit inconsistencies and …

Over the past year, Quick Response (QR) codes have played a significant role in our day-to-
day lives in reducing the transmission and tracking the spread of COVID-19. In this article …

This case presents a study of how QR code menus have emerged as a popular and
sustainable solution for the hospitality industry in the wake of the COVID-19 pandemic. The …

This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …

Mobile advertising on smartphones shows potential as a marketing and advertising strategy,
particularly for influencing consumer purchasing behaviour. Mobile technologies, including …

Purpose The purpose of the research is to investigate customer shopping behaviour for
Italian market, extra virgin olive oil (EVOO) using the quick response (QR) code. The study …