While the popular understanding of the influence of design is growing, academic research
has largely been restricted to considering consumer‐level responses to design elements …

This paper examines how design-oriented organisations implement design thinking to
develop design outcomes. An empirical investigation revealed that organisations implement …

Research in sensory marketing provides evidence for the significant potential of sensory
imagery to create sensory consumer experiences. Particularly in the context of food and …

This conceptual article explores and articulates the theoretical bases of (corporate) brand
heritage design. It is conceptualised as the multifaceted actualisation of a (corporate) …

Design thinking has recently gained significant attention as a potential approach to address
major global problems. Although its practice is proven to contribute to advance …

Purpose This paper aims to indicate a shift in focus from legacy to the leveraging of event
impacts, and previous papers have indicated a growing awareness of the brand-related …

This article scrutinises design, corporate brand design, and corporate heritage brand
design, with the latter constituting the substantive focus of this paper. Whilst design is a …

Im Wettbewerb um den Kunden bemühen sich Unternehmen verstärkt um die Sicherstellung
positiver Kundenerfahrungen. Die wissenschaftliche Betrachtung von Kundenerfahrungen …

Corporate heritage brands embrace the seemingly contradictory concepts of continuity and
change. This tension between constancy and change represents a core paradox. Brand …

Background Patient and public involvement (PPI) is central to research and service
planning. Identifying effective, meaningful ways of involvement is challenging. The cohort …