Purpose–Numerous electronic word-of-mouth (eWOM) studies have been conducted to
examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM …

Perkembangan internet mengubah cara bisnis, termasuk di bisnis ritel dimana model
bisnisnya memanfaatkan menjadi layanan digital dalam proses transaksi yang dikenal …

Purpose With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has
become a significant factor affecting the consumer decision-making behaviour. This is …

Sosyal medya, kullanıcılara kendi içeriklerini oluşturabilme ve paylaşabilme imkânı sunan
sanal topluluklar olmakla beraber, tüketiciler için markalar ve işletmeler hakkında araştırma …

İlerleyen teknolojinin de yardımıyla oluşan yeni iletişim çevresinde sosyal medya,
kullanıcılarının bilgi ve tecrübelerini paylaştığı sanal bir platform olarak tanımlanabilir …

This paper aims to highlight the impact of online and conventional advertisement on
consumer buying behaviour of branded garments. Advertising had recognized itself as an …

Advertisement is an essential tool in promoting products and services to customers. Image is
one of the components in an advertisement, which gives a clearer picture of what is being …

Social media is defined as a virtual platform on which users share their knowledge and
experiences and recently, social media gained a new dimension with the help of technology …

Persaingan produk yang makin ketat membuat urgensi inovasi dalam komunikasi
pemasaran. Salah satu upaya yang saat ini jamak dilakukan dalam komunikasi pemasaran …

Social media advertising has become one of the most popular and profitable advertising
modes in today's business world. Thereby, many firms have adopted digital marketing …