The advertising and entertainment industry have changed radically over the years.
Celebrities today are much more influential and enjoy a much higher public profile than in …

Celebrity endorsement has become popular marketing strategy for the last decade.
However, it is not always effective. Sometimes, it brings adverse effect to the brand and …

Brands ofen use celebrities to get impact, because they are seen by the public as credible
source of information about product or company. People aspire to the values and lifestyles of …

Abstract Brand Loyalty is the Holy Grail for any organization no matter how big or small. Ever
since the inception of the concept of marketing, companies have fought with the challenges …

Celebrity endorsement is a form of advertising campaign which involves well known persons
using their name to help promote a product or service. Celebrity endorsement has been …

Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing
communication strategy used to build a congruence between brand image and consumers …

Celebrity Endorsement is one of the most significant strategies in brand communication.
Nowadays, more and more companies try to build a vivid characteristic for themselves …

Influencers in supporting a product (endorse) on Instagram, of course, make various
utterances to attract other Instagram users to buy the product being promoted. In promoting …

In today's scenario all the companies are coming up with celebrity endorsements to make
their product different from the competitor's product and also people can associate the …

This study was an attempt to define promotional texts (PTs) through textual and contextual
analyses. PTs in this study were looked into as genre and as text following Bhatia's (2002) …