Context-aware modeling via simulated exposure page for CTR prediction
X Li, S Chen, J Dong, J Zhang, Y Wang… - Proceedings of the 46th …, 2023 - dl.acm.org
Click-through rate (CTR) prediction plays a crucial role in industrial recommendation and
advertising systems, which generate and expose multiple items for each user request …
advertising systems, which generate and expose multiple items for each user request …
A Unified Framework for Campaign Performance Forecasting in Online Display Advertising
J Chen, C Chen, H Zhang, Q Tan - arXiv preprint arXiv:2202.11877, 2022 - arxiv.org
Advertisers usually enjoy the flexibility to choose criteria like target audience, geographic
area and bid price when planning an campaign for online display advertising, while they …
area and bid price when planning an campaign for online display advertising, while they …